MKTG100

Give evidence of understanding and appreciating the challenges and opportunities of the business world.

Describe how businesses may be organized and managed.

Demonstrate a sensitivity to the interrelationships between business and the social forces of government and community in the US and the global economic systems.

Understand the interrelatedness between business and other disciplines.

Develop a working knowledge of the functional areas of business (such as management, marketing, finance, and accounting).